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Two categories of retailers have emerged from this shift. The first consists of current companies that have overhauled their retail stores to incorporate physical and technological experiences. Nordstrom is one such instance, with their Pop-In series by Olivia Kim, the company’s vice president of artistic initiatives. The second consists of internet-primarily based start-ups that are nimble with apps and social-media platforms, resembling Glossier , a individuals-powered beauty ecosystemâ€ founded by Emily Weiss. Each sorts of retailers give attention to constructing robust marketing narratives and immersive on-line experiences. … Read More