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In parallel, various works have tried to detect the presence of transmission biases in actual-life cultural dynamics (e.g., Reyes-Garcia et al., 2008 ; Henrich and Broesch, 2011 ; Kandler and Shennan, 2013 ; Acerbi and Bentley, 2014 ). Importantly, for our cope with digital media, transmission biases are thought of a set of psychological variations formed by pure selection (Henrich, 2016 ), as a consequence of this reality usually efficient contained in the social and physical ambiance of small-scale societies.
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