Options tens of millions of merchandise from thousands of stores. The fusion of commerce and exhibition ought to come as no surprise, given the history of the artwork museum and the department store as websites of public display. In the mid-18th century, the private collections of artwork patrons populated public exhibitions of classical art and antiquities in newly minted civic buildings. Early department shops emerged soon after, and retail and exhibition displays blended together. Both teams noticed customers and museumgoers as our bodies to be regulated by protocols of decorum when occupying these spaces. The department retailer and the museum gallery flattened social hierarchies, as those present in each respective house participated in one singular exercise: consumption. Regardless of the modern distaste for it, a certain democracy transpired within the act of commerce that obscured the social pecking order in favor of shared cultural and aesthetic values.
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