Advantages of Using Wi-Fi Proximity Beacon Marketing in Your Company
You can send personalized mobile messages through apps two customers who are in a specific geofence regardless of them being online or offline with beacon marketing. You will benefit in the following ways when you implement Wi-Fi proximity Beacon marketing.
The use of proximity marketing using beacons increases the chances of your mobile appl being a success in the market. The technique will increase the interaction of customers with the app because of the push notifications that keep them engaged with the app. The app will be vital for marketing and advertising because it increases the rate of customers interacting with the app and make sales to rise.
Geo-targeting is more efficient a defective when Wi-Fi proximity marketing implemented simultaneously with geo-targeting. If someone enters a particular geofenced location that been geo-fenced and exists they will get a push notification on their mobile phone. Customers who are in the same geofence receive different messages when you use segments and channels. Wi-Fi tracking and GPS does not provide data about a location that is as detailed as the beacons.
You need a competitive edge over your rivals on the market, therefore, use proximity marketing. The technique will help you to engage with the customers and retain them. Beacons provide you with enough crucial information about customers such as name, city, email, demographics and more. When you analyze this data using their analytics app and use channels and segments you can send personalized push notifications to customers which improves the interaction that you have with them. You should not send too many push notifications because they make a turn of the existing and prospective customers.
Beacon proximity marketing will provide your organization with real-time conversations to help you make real-time decisions. You can check the performance of your Wi-Fi proximity marketing campaigns in real-time as you connect to the customers. These conversions can help you to make appropriate decisions immediately if the proximity campaigns are not generating satisfactory results. You will get more conversions during peak seasons because customers are more likely to buy therefore it is the best time to use Wi-Fi proximity campaigns. The most appropriate marketing approach during a corporate event is Wi-Fi proximity marketing because you’ll need real-time conversions for you to make informed decisions.
Wi-Fi proximity marketing improve the retention of an application in the business. Brand loyalty is increased when proximity marketing campaigns are carried out regularly. You need an analytics application that will help you to generate reports about the open rate and engagement rate of push notifications by the customers. The push notifications can be improved to appeal to the interest of more customers when you get open rate and engagement rate reports of your push notifications. An organization retains an app that is being adopted at a fast rate by customers.