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The fusion of commerce and exhibition ought to come as no surprise, given the history of the art museum and the division retailer as websites of public show. Within the mid-18th century, the non-public collections of artwork patrons populated public exhibitions of classical artwork and antiquities in newly minted civic buildings. Early department shops emerged soon after, and retail and exhibition displays blended together. Each teams saw buyers and museumgoers as our bodies to be regulated by protocols of decorum when occupying these spaces. The division store and the museum gallery flattened social hierarchies, as these current in each respective house participated in one singular activity: consumption. Despite the contemporary distaste for it, a sure democracy transpired in the act of commerce that obscured the social pecking order in favor of shared cultural and aesthetic values.
Years later, I discovered myself working as a retailer designer for Abercrombie and Fitch. I once helped facilitate the municipal approval of upgrades to the cameras on the Huntington Beach pier for Hollister’s reside-feed system, which now streamed California to suburbs all across the nation. I knew then what I hadn’t as an adolescent in Ohio: Retail shops have turn out to be a host for experiences first, and buying issues secondâ€”if in any respect.
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