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This might appear stunning compared with transmission chain research that discovered, on the contrary, that a story with damaging content material materials had a bonus in terms of probability to unfold and to not be distorted (Bebbington et al., 2017 ). This detrimental bias, relating to favoring consideration and memorization, has been confirmed in plenty of experiments, and there are evolutionary causes to assume that destructive info should be more salient than optimistic one (Fessler et al., 2014 ). One choice to reconcile these findings with the results of Berger and Milkman ( 2012 ) could also be indeed to think about that they studied a paradigmatic case of digitally-mediated preservative transmission, whereas the findings supporting the importance of a damaging bias come from circumstances of reconstructive transmission, or simply associated to recall.
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